Now
it is the age of publicity. In the
domain of marketing and advertisement the need of the art of publicity is a
reality and undeniable too. The direction of publicity in the world of total
consumerism is different because the popularity of the product is largely
associated with the gratification of the user customers. No product stands as a
saleable item if it is not attractively established through entertaining
publicity. Before the age of consumerism demand base production was the basic
philosophy. Question of production and marketing arises in compliance with the
market-demand. But that theory is outdated now. Pathfinders of the marketing
world now think of launching a new product and the remaining part to popularize
the product rests upon the mind-blowing publicity through advertisements in
Electronic and Print Medias. This sea change in concepts and ideas has already
rocked the publicity world. It is the indication in crystal clarity that the
liking and disliking of any individual is not the matter of his own. Our liking
and disliking are the dancing puppets in the hands of publicity. Then are we to
believe that we are the robot to be controlled by a distant remote? A hard
debate can be allowed to continue in this context. A search for “WHY” and “HOW”
is definitely a requisite of today.
To
have an exposure in precise perfectness is the natural instinct of every
individual being. Every one of us wants the recognition of our own performance
and publicity is a valid consideration there. Very few of us are found averse
to publicity because recognition and publicity are intermingled. In earlier
days when Electronic or Print Medias were not so popular publicity from face to
face was very common. But now publicity is reigning unchallenged in different
forms and techniques. But the publicity what influences the truth and false
does not confront with the ethics of publicity. That is happening now in every
of our footstep. We are becoming confused and misled in the exaggeration of
publicity. We are in trouble to identify the truth and false. As a result of
this we are often mistaken to choose the right thing.
Decorated
and well arranged lies often appear as truth by courtesy of publicity. Hyped up
publicity with audio-visual presentation compels us to accept lie as truth. In
the world of press and media there runs a very common term “YELLOW JOURNALISM”.
It signifies to cater news as truth having no such foundation at all. It is an offense as it misleads us with a distortion of the fact. In the same way wrong
publicity is also an offense as it influences us in the reverse direction. And
it is called darkness under the lamp-shade of publicity. No doubt it is the
crisis of the day.
The
shameless publicity behind the face and mask is generating greater
contradiction every now and then. As publicity has a definite impact on today’s
society we can’t avoid it. There is obviously certain science behind it. It
acts as an applied science on human psychology. But before going for all out
publicity we should think twice of the effect of it on us.
The
publicity what humiliates the ethics of morality coupled with humanity can
never be allowed to continue without showing ultimate reservation against it.
If we place the qualities of today’s publicity elements under a scanner a high
percentage of them will be underscored in aesthetic consideration. If any
publicity brings down our human values to the ground, that is always
regrettable. To be very frank to say, TV ads of today, not all but obviously a
major percentage are really frustrating because of the absence of charming
dense. Many of them sprout up primitive instincts in us. The ads of condoms or
hot drinks in TV ignite our lust for female folk. Does it not demand a
rethinking? Why should almost threadless woman body come as an advertising
element? This concept pulls down the purity of the society to the ground. Even
after that, we will remain passive. This can never be continued by any sense.
The publicity what damages or wounds the main
stream of culture of the society is always condemnable. Demoralization of
publicity is really concern today. It is eating away the noble senses of all of
us especially of the youth. If we want to protect our society from the
onslaught of the evil vices of publicity we are to raise mass awareness against
it without showing any laxity and sluggishness. It is the verdict in favour of
healthiness of our mental set up. We should all come forward to launch
campaigns against publicity evils because the side effects of it is really
alarming. 
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